We love food.
We work hard.
We have fun doing
what we do.
Eat Drink Media Group was formed in 2017 by Raph Brickman and Matt Morello, two friends who had enjoyed lengthy success as a food photographer & designer and a chef & restaurant owner respectively. Aside from sharing a great interest in great food, their skills and instincts for launching brands meshed well. It was, as we say in the business, a fine pairing.
In 2018, Raph and Matt were hired by Revolutionary Clinics, a leading cannabis company, to develop the recipes and brands for their Licit line of edibles and tincture products. The successful launch opened the door to more work for Rev Clinics, and has lead to projects for other cannabis companies and dispensaries in New England.
In 2020, Rich Batt joined the team to add strategic, copy and content development services to our arsenal. We have also developed a network of freelancers and partners to provide scalability and additional services such as video production, digital development and public relations.
In just a few years, we have attracted numerous clients in the food, beverage, restaurant and newly emerging cannabis industries. We have built a reputation for delivering strong brand concepts and content at a reasonable cost by working out of our home offices and keeping overhead low.
We have a lot in common with our clients. We love food. We work hard. We have fun doing what we do. But most importantly, we share a passion for creating something special; an art form that draws people in and elevates an experience. Just like you, we put great care and attention into our product and pay extra care and attention to our clientele.
Meet The Team
Founder/Director of Design and Photography
On the shelves, in the towns, and across the pages of websites, catalogs and menus all around Boston and beyond, Raph’s designs and photography have captured the attention and devotion of our clients’ customers. His concepts set a tone, suggest an experience and always encourage a taste. His food industry experience spans over 25 years, first as a designer on the Stop and Shop and Giant Eagle supermarket accounts, later as an art director for magazines that cover local restaurants, and recently as a freelance designer for such accounts as Belgium’s Chocolate Source, Elm Square Oyster Co. and Revolutionary Clinics/Licit Brands (yes, we count edibles as food!). Raph takes pride in transforming our clients’ brands into stunning visuals that appeal on visceral and emotional levels. Whether playful or elegant, his designs are always as tasteful as our clients’ products.
Director of Strategy, Content and Copy
After 25 years as an ad agency Creative Director or Copywriter on accounts ranging from consumer brands to healthcare companies, Rich joined our firm to combine his passion for brand building with his love of cooking and food. His creativity extends to campaign concepting, product naming, event planning, copywriting and story telling across all channels and formats, from print and packaging to websites and video. His food and hospitality experience includes creating campaigns and content for Pace Foods, Temazcal Restaurants, St. Regis and Encore Boston Harbor, including Encore’s nine restaurants. Over the course of his career, Rich has also been involved in brand strategizing, and helps our clients develop their own distinctive strategy from positioning and messaging to personality. Out of that strategy, he creates compelling concepts, content and copy that sells any food like hot cakes.
Director of Social Media
Michelle LeBlanc is a social media strategist and content creator with more than a decade of experience. She has lead a variety of social media projects ranging from counseling c-level leaders at Fortune 1000 firms to shepherding fledgling brands from launch to success. Her food and beverage experience includes Sebago Brewing, for whom she increased brand awareness and trial through a strategy of engaging social content and a contest that incentivized sharing. She also developed and implemented the “Cooking with Cannabis” video series for the Wellness Connection of Maine. Previously Michelle worked at marketing agencies Fuseideas, Industrium, KBS+ and IIR USA, leading their social media efforts. Her experience includes influencer marketing programs, email marketing and community management. With her proven ability to get results – from increased engagement to more conversions – clients find Michelle and her content very likeable indeed.
Matt collaborates with Raphael on photography for our clients. Combining over eight years of commercial experience with an amazing visual aesthetic, Matt has a knack for visual storytelling that jumps off the page, engages an audience and elevates a brand. Clients have called his work stunning, vibrant and compelling, among other compliments. He is especially gifted at portraiture and lifestyle photography. Originally from Minnesota, Matt graduated from Bemidji State University with a B.S. in Art and Design, and was an active leader of the Art and Design student organization, Design Guild. He has done photography for such clients as Revolutionary Clinics, Cloud Creamery, Minnesota Public Radio, Envoy Hotel, The NorthFace, and Ogden Made outdoor gear. Whatever your photography needs may be, Matt will work with you to understand your vision and exceed your expectations.
Founder/Director of Consulting, Research and Innovation
It’s not often you find a branding firm with a successful Michelin-trained chef and restaurant owner at the helm. But Matt Morello is “our special sauce,” an industry veteran who brings vast food knowledge and entrepreneurial experience to helping our clients achieve their vision and see new opportunities. With his Morello Hospitality Group, Matt was the chef and/or owner of such acclaimed restaurants as Elm Square Oyster Co., Brasserie 28, The Andover Inn at Phillips Academy, Gracious Host Catering and Savour Kitchen. In addition, he developed his own line of “Compliment” hot sauces for bivalves and served as chief consultant for Town Market in Andover. In recent years, he was the opening chef for Revolutionary Clinics, where he created the recipes, brands and packaging for over 30 different cannabis products. Today, Matt serves our clients a menu of everything from market analysis and concept testing to product innovation and recipe development.
Director of Digital Strategy and Development
With his vast knowledge of the digital media landscape and emerging technologies, Steve advises our clients on the right digital strategy for their marketing objectives as well as the best website structure and development solution to achieve their goals. His company SerpCom provides a range of systems, technologies and services for optimal SEO, web development and digital content execution. In recent years, he has helped such clients as SEED, Levia Seltzers and Faneuil Hall Marketplace improve their SEO and digital exposure through highly targeted multi-channel strategies. Earlier in his career, Steve helped lead the transformation of GateHouse Media into over 100 digital news websites, then oversaw their digital advertising. He is also co-founder of a mobile app development company. For clients looking to harness the ever- changing digital world for marketing success, Steve can steer you in the right direction.
Ever since his dad brought home a Sylvania VHS Camcorder back in 1987, Nick has loved filmmaking. While it wasn’t the JVC GR-C1 that Doc had in Back To The Future, his dad’s new toy allowed him to recreate scenes from the movie using his Legos and a cast iron Transformer he used as the Delorean. Fast forward to 2020, and Nick has grown to become an accomplished videographer and editor, who still plays with Legos. Nick’s work is expansive, from music videos and commercials to feature length documentaries and live events. He has produced, directed, filmed and edited video content for a wide range of clients from start up to Fortune 500, including recent projects for Goethe Institut Boston, The Coolidge Corner Theatre, and Revolutionary Clinics. Nick is a well organized problem solver who will stop at nothing to tell a compelling story visually. As Doc once said, you’re gonna see some serious s**t.
Growing up with a father who was a professional chef and a grandmother who was an artist, Becca developed an appreciation for both fine dining and fine art at an early age. Discovering her calling in her grandmother’s art studio, she wound up pursuing a degree in art and a career in design out of her desire to solve problems with her innate creativity and artistic skills. Today, she designs logos, packaging and websites for our clients looking to build a cohesive, eye catching and meaningful brand. She loves to intertwine bold colors, patterns and symbolism to create powerful designs, and finds inspiration in other art and social movements. She has done design work for The Break Room (restaurant), Bocaito Café & Wine Bar, Temperance Wine Bar, Nut Free Chocolate Factory, and Rosebud CBD Infused Ice Cream, along with original artwork for various clients.
Print Producer/Project Manager
As a third generation print professional, Vicki was born with ink in her blood. For over 25 years, she has brought her innate knowledge, creativity and resourcefulness to help clients such as Nantucket Nectars, D’Angelo, TJX and Staples identify and execute the right print and packaging solutions for their concepts and budgets. Recent projects include packaging for Compound Genetics’ artisan seeds and the complete product roll out for Ask Jane, a “club” for girls experiencing puberty. With her strong project management skills, Vicki also serves as our traffic manager, developing work schedules and helping everyone stay on track to meet deadlines. In addition to her consumer brand experience, Vicki has also worked in the political arena, executing hundreds of millions of direct mail mailings for the candidates and causes she believes in. In fact, this year she helped manage the Biden for President DM program, driving his victory in eight states!